Oliviero Toscani is famed for his controversial advertising campaigns for Italian brand Benneton.
His images often focused on issues surrounding racism, war, religion, capital punishment, etc. The images were considered controversial and exploitive of the victim or the cause to sell clothes and promote a brand although the images can be considered to raise awareness of a subject.
I want to photograph what exists and we don’t want to look at — that intrigues me a lot. And there are people who, when they look at a picture, they get angry at it. But they should get angry at themselves for not having the courage to look into the problem
Oliviero Toscani on his campaigns for Benneton.